With supporters holding fundraising events of all sizes up and down the country it’s a great time to be involved.
This year has been a little different; you may have seen the Bin Your Bra campaign launched on ITV as part of the Lorraine show, which has taken bra recycling to a whole new level.
Broadcast every weekday morning from 8:30 – 9:25 the Bin Your Bra campaign was launched this Tuesday 1st October with a live link to the House of Fraser flagship store on Oxford Street. The campaign is being fronted by the gorgeous Michelle Heaton, herself a breast cancer survivor.
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| Staff and supporters from House of Fraser and the University of Westminster |
A whole host of celebrities have joined in, from Michelle Heaton, Dawn O’Porter, to Barbara Windsor, the cast of Coronation Street, pop star Anastasia and many more!
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| Michelle Heaton (photo by Matt Frost) |
But it’s not just about raising funds, it’s about awareness too and on Tuesday 2nd October Dr Hilary demonstrated to the audience how to check your own breasts live on camera, explaining not just how, but why it’s so important. Simply amazing.
The response has been amazing! Our volunteers have been have inundated with requests for bra banks and the postman looks like he’s going to need a bigger van with the sheer volume viewers of Lorraine have already started to send in! I’ll post an update in the next couple of days with the latest news.
In the meanwhile, here are a couple of links giving a flavour of what’s going on.
http://www.itv.com/lorraine/health/bin-your-bra/
http://www.againstbreastcancer.org.uk/news/charity-news/942/bin-your-bra-with-lorraine-kelly/
Tags: Bra bank campaign, Bra Banks, #binyourbra, ITV Lorraine, House of Fraser, Michelle Heaton, Lorraine Kelly, Kate Garraway, Sharon Osbourne, Kelly Osbourne, Dawn O'Porter, Rachel Stevens, Barbara WIndsor, Carol McGiffin, Honor Blackman, Sally Dynevor, Julie Hesmondhalgh, Jennie McAlpine, Alison King, Natalie Gumede, Tricia Penrose, Aggie MacKenzie, Maureen Lipman, Petula Clark, Linda Barker, Twiggy
